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This year's most innovative products at MakeUp in NewYork.
September 18, 2019
By: Marie Redding
This year’s Innovation Tree at MakeUp in NewYork didn’t disappoint. The products featured included new formulas, innovative packaging — and more. Product & formulation highlights included S&J International’s Milky Lip Blush, a silky formula that is provided, turnkey; and Pharmacos’ ‘Crazy Crayon,’ formulated to provide a sensory texture and deliver intense color. A few of the standout packaging innovation winners included Roberts Beauty’s Edge Eyeliner, featuring a specially designed tip that lets users draw a subtle or intense line; Beauty Yaurient’s Powder Brush, with a gourd-shaped handle that is easy to hold; and Cosmopak USA’s 100% rPET lipstick, a high-effect lip color bullet in a fully recyclable molded package. Stay tuned for photos of the Innovation Tree.
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